ElaroDigital
AdsIntermediateBestseller65% OFF

Google & Meta Ads

Run profitable paid campaigns across every major platform.

4.9(1,687 reviews)
9,450 students enrolled
38 hours
35 lessons
10 modules
Certificate
Hindi + English
Mobile access
Lifetime access
Updated March 2026

Master Google Search, Display, YouTube, Performance Max, Facebook, Instagram, Pixel setup, remarketing and conversion tracking for scalable ROI.

About this course

Paid ads are the fastest way to grow any business — when done right. This course teaches you both Google Ads (Search, Display, YouTube, PMax) and Meta Ads (Facebook, Instagram) end-to-end, including Pixel/CAPI setup, remarketing and conversion tracking to prove ROI.

Who should join
  • Performance marketers
  • Ecommerce founders
  • Agencies managing client ads
  • Coaches and course creators
  • Anyone wanting a lucrative marketing skill
Requirements
  • Basic digital marketing knowledge
  • A test budget of ₹5,000+ recommended
  • A product or business to advertise

Career impact

Expected Salary
₹5–15 LPA
Freelancing potential
  • Ad campaign setup: ₹15k–₹75k per project
  • Monthly ad management: ₹25k–₹1.5L retainer
  • Pixel & tracking setup: ₹10k–₹35k
Business opportunities
  • Launch a performance marketing agency
  • Consult for D2C ecommerce brands
  • Build in-house media buying capability

What you'll learn

Run profitable Google Search, Display and YouTube ads
Master Meta (Facebook + Instagram) Ads from scratch
Launch Google Performance Max campaigns
Install Meta Pixel and Conversions API correctly
Build custom, lookalike and remarketing audiences
Write high-converting ad copy and creatives
Set up complete conversion tracking with GA4
Structure campaigns for maximum ROAS
Scale winning campaigns without breaking performance
Recover lost buyers with retargeting funnels
Build dashboards in Looker Studio
Bid intelligently across platforms
Charge premium prices for ad management
Diagnose and fix underperforming campaigns
Report ROAS to clients and management

Course curriculum

10 modules • 35 lessons • 38 hours of content

Projects included

Build 12 real-world projects to showcase in your portfolio.

01Google Search campaign for a service business
02Facebook + Instagram ecommerce campaign
03YouTube ads for a coaching brand
04Performance Max for D2C brand
05Complete Meta Pixel + CAPI setup
06Retargeting funnel with 3 audience tiers
07Dynamic product ads campaign
08GA4 ecommerce tracking implementation
09Looker Studio dashboard
10Ad creative pack (10 variants)
11Cold + warm + hot audience funnel
12Monthly ad performance report

Tools & platforms covered

G
Google Ads
M
Meta Ads Manager
G
Google Analytics 4
G
Google Tag Manager
M
Meta Pixel Helper
L
Looker Studio
C
Canva
C
ChatGPT

Skills you'll gain

Google AdsFacebook AdsInstagram AdsYouTube AdsPerformance MaxMeta PixelCAPIGA4RemarketingConversion TrackingAd CopywritingAudience TargetingLooker StudioROAS Optimization

Career opportunities

Performance Marketer
₹5–15 LPA
Media Buyer
₹6–20 LPA
Growth Marketer
₹8–25 LPA
Freelance Ad Consultant
₹25k–₹1.5L/client

Certificate of completion

Certificate of Completion
This certifies that
Your Name Here
has successfully completed
Google & Meta Ads
ElaroDigital
Issuing Authority
March 2026
Issue Date

Industry-recognized certificate

Get a verified ElaroDigital certificate on completion. Shareable on LinkedIn, downloadable as PDF, with a unique verification code.

  • Shareable on LinkedIn & resume
  • Unique verification URL
  • Downloadable PDF
  • Recognized by 500+ hiring partners

Your instructor

ED

ElaroDigital Faculty

Senior Digital Marketing Instructor

The ElaroDigital faculty combines 10+ years of hands-on agency, startup and enterprise experience across every major digital channel. Our instructors have grown brands from zero to 8-figure revenue and trained 25,000+ students worldwide.

Digital StrategyPaid AdsSEOWeb DevelopmentEmail & WhatsApp AutomationAI-Powered MarketingTeam Building
LinkedIn Profile

Student reviews

Based on 1,687 verified reviews.

4.9
Average rating

"The most practical course I have taken. Landed my first ₹25k client within 6 weeks of finishing the modules."

RM
Rahul Mehta
Freelancer, Pune

"Well structured, up-to-date, and the projects are exactly what companies expect. Highly recommended."

SI
Sneha Iyer
Marketing Executive, Bengaluru

"Doubled my monthly leads using just the frameworks from this course. Excellent value for money."

AV
Aman Verma
Business Owner, Delhi

"Loved the step-by-step lessons and downloadable resources. Certificate looks premium too."

PS
Priya Sharma
Student, Jaipur

"Perfect for team upskilling. Made this mandatory for every new hire in our agency."

KS
Karan Singh
Agency Founder, Mumbai

Frequently asked questions

Do I need to spend money on ads to learn?+

Recommended ₹5,000 for hands-on practice, but the full system can be learned first, then applied.

Is this updated for iOS 17+ tracking changes?+

Yes — server-side tracking, CAPI and GA4 attribution are covered in detail.

Which is better — Google or Meta ads?+

Both — this course covers both platforms because most businesses need both for scale.

Related courses

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